Explain the classification of consumption good?
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From a marketing standpoint, consumer goods can be grouped into four categories: convenience, shopping, specialty, and unsought goods. These categories are based on consumer buying patterns. ... Shopping goods are those in which a purchase requires more thought and planning than with convenience goods.
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From a marketing standpoint, consumer goods can be grouped into four categories: convenience, shopping, specialty, and unsought goods. These categories are based on consumer buying patterns. ... Shopping goods are those in which a purchase requires more thought and planning than with convenience goods.
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