Question

Explain the criteria for successful market segmentation

Answer 1

Successful market segmentation depends on four basic criteria: (1) a market segment must be substantial and have enough potential customers to be viable, (2) a market segment must be identifiable and measurable, (3) members of a market segment must be accessible to marketing efforts, and (4) a market segment must

Answer 2

Explanation:

For this, you have to group consumers based on market segmentation criteria that are relevant for your company. These criteria can be based on geographic, demographic, psychographic and behavioural variables.