Question

Explain the ethics and social responsibility in Integrated marketing communication.

Answer 1

While ethics and social responsibility are sometimes used interchangeably, there is a difference between the two terms. Ethics tends to focus on the individual or marketing group decision, while social responsibility takes into consideration the total effect of marketing practices on society.

Answer 2

Answer:

BrandKarma is the perfect example of one of the means by which consumers make these decisions.There are 6 ethical values that marketers are expected to uphold, and these are: Honesty – Be forthright in dealings and offer value and integrity. Responsibility – Accept consequences of marketing practices and serve the needs of customers of all types, while being good stewards of the environment.