Question

Explain the goods-services continuum with relevant examples

Answer 1

At the pure goods end of the continuum, goods that have no related services are positioned. At the pure services end are services that are not associated with physical products. Products that are a combination of goods and services fall between the two ends.

Answer 2

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The goods and services continuumenables marketers to see the relative goods/services composition of total products. A product's position on thecontinuum, in turn, enables marketers to spot opportunities. At the pure goods end of the continuum, goods that have no related services are positioned


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