Question

Explain the merits and demerits of personal selling

Answer 1

The strength of personal selling is measured in terms of the merits to its credit as a distinct form of promotion. These are: ... Personal selling by its very nature is capable of providing more flexibility, being adaptable.

Answer 2

Explanation:

Merits and limitations of personal selling-

A.Merits

1. flexibility and adaptability

2.minimum waste

3. acts as a feedback

4. create lasting impression

5. Pulls through logical sequence