Question

Explain the merits and demerits of sample survey method.

Answer 1

advantages and disadvantages. They are as follows:

Advantages

Relatively easy to administer

Can be developed in less time (compared to other data-collection methods)

Cost-effective, but cost depends on survey mode

Can be administered remotely via online, mobile devices, mail, email, kiosk, or telephone.

Conducted remotely can reduce or prevent geographical dependence

Capable of collecting data from a large number of respondents

Numerous questions can be asked about a subject, giving extensive flexibility in data analysis

With survey software, advanced statistical techniques can be utilized to analyze survey data to determine validity, reliability, and statistical significance, including the ability to analyze multiple variables

A broad range of data can be collected (e.g., attitudes, opinions, beliefs, values, behavior, factual).

Standardized surveys are relatively free from several types of errorsDisadvantages

The reliability of survey data may depend on the following factors:

Respondents may not feel encouraged to provide accurate, honest answers

Respondents may not feel comfortable providing answers that present themselves in a unfavorable manner.

Respondents may not be fully aware of their reasons for any given answer because of lack of memory on the subject, or even boredom.

Surveys with closed-ended questions may have a lower validity rate than other question types.

Data errors due to question non-responses may exist. The number of respondents who choose to respond to a survey question may be different from those who chose not to respond, thus creating bias.

Survey question answer options could lead to unclear data because certain answer options may be interpreted differently by respondents. For example, the answer option “somewhat agree” may represent different things to different subjects, and have its own meaning to each individual respondent. ‘Yes’ or ‘no’ answer options can also be problematic. Respondents may answer “no” if the option “only once” is not available.

Customized surveys can run the risk of containing certain types of errors