explain the psychological impact of advertisement on consumers
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Advertising often plays to consumers' emotions. Fear, love, pleasure or vanity can be powerful drivers of consumer desires and response. Each of these emotions can be manipulated and used in a different way to affect behavior: ... Ads that feature love target consumers who want to provide for and take care of loved ones.
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Advertising often plays to consumers' emotions. Fear, love, pleasure or vanity can be powerful drivers of consumer desires and response. Each of these emotions can be manipulated and used in a different way to affect behavior: ... Ads that feature love target consumers who want to provide for and take care of loved ones.
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