Question

Explain the role of pr & publicity in influencing the brand buying decision of a customer.

Answer 1

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★ The perceived quality and its association with the brand name can effect the customer's satisfaction and gives him the reason to purchase.

★ This results in the high brand loyalty among the customer and greater share in market (Chen, 2001). A power full brand enjoys a high level of customer brand awareness and loyalty.

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Answer 2

Answer:

Refer to the attachment