Question

Explain the stages of media mix planning

Answer 1

Media mix is a combination of various communication channels which can be used by the businessmen to fulfil their marketing objectives. They include radio, newspapers, television, websites, billboard, email, social media like Facebook, Twitter, and direct mail.

The main purpose of a media plan is to find the best way of conveying a message to the audience for which it is meant. There are four stages in making a media plan. In the first step the market has to be analysed. After that the media objectives have to be established. Next comes the stage of developing and implementing the media strategy. The final stage comprises the evaluation and follow-up. 

Answer 2

Four Stages of Media Mix Planning are :

* Market analysis

* Establishment of media objectives

* Media strategy development and

implementation

* Evaluation and follow-up

As a combination of communication, Media Mix helps in channelizing the business which is used to meet its marketing objectives.

They include newspapers, radio, television, billboards, websites, email, direct mail, the Internet and social media, such as Facebook or Twitter.