Explain the term strategic assessment. How is it different from technical assessment?
Answers
Answer:
Strategic Assessment is the first step of the Balanced Scorecard Institutes framework for strategic planning and management, the Nine Steps to Success™. Prior to embarking on any strategic planning journey, it is important to assess what is in place already, conduct some market research and look at the current economic conditions and to develop or re-develop the highest level strategic foundations.
“Assessment is a structured way of exploring the forces, trends, opportunities and threats in the external environment, and looking at how and how well the organisations products and services meet customer and other stakeholder needs” The Institute way, Howard Rohm, et al.
Strategic assessment can be broken down into three major steps:
1. Review any existing strategic materials produced from all sources.
2. Conduct some market research and look at current/future market/economic conditions.
3. Develop or re-develop the highest level strategic foundations.