Explain two advantages to tgh of segmenting the market for sport shoes
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It allows marketers to focus on their advertising plan for their targeted customers. Otherwise they only can advertise their products and hope that it will attract audience. Market segmentation can be more effective and efficient as compare to the traditional marketing. Marketers only focus on specific segments.
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10
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This is the traditional segment of the sports shoe market. These consumers are actively involved in fitness or sports on a regular basis.
They are usually looking for a good quality sports shoe that has the performance required to support them in their chosen field of activity. Many of these consumers would go to the gym or some form of fitness class on a regular basis or participate in some form of organized sport.
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