Explain with illustrations what is social survey?
Answers
Social Surveys – Definition and Examples
A Social Survey involves obtaining information in a standardised from large groups of people. The main survey methods are questionnaires and structured interviews.
Two well-known examples of Social Surveys in the United Kingdom include:
The UK National Census – which is sent out to every UK household every ten years and asks basic information about who lives in the household, employment, education, religion and health.
The British Social Attitudes Survey – which has a sample of around 3000 and asks people a range of questions to measure opinions on a range of topics – such as family life, religious belief, immigration and environmental issues.
Surveys are carried out by a wide range of organisations such as government departments, schools and colleges, businesses, charities, and market research and consumer groups. You may well have been stopped in a high street by a market researcher asking your opinion about a new design of chocolate bar wrapper, or phoned by an independent polling company such as Mori asking you to do a brief survey on any number of social issues.
hope it helps!