Factor affecting marketing mix
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In general terms, marketing mix is a variety of different factors that can influence a consumer's decision to purchase a product or use a service. It most commonly refers to the 4Ps of marketing─product, price, promotion and place. These four factors can be controlled by a business to a certain extent.
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Factors affecting Marketing Mix
→Distribution system.
→Consumer behaviour.
→Government policies.
→Nature of competition.
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