Factors affecting crm through distribution channels
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Factors Affecting CRM through Traditional Channels
• Incentives for coordinating information exchange – Eg: Procter &
Gamble and Wal-Mart invested in EDI (Electronic Data Interchange)
technology – Allowed Procter & Gamble access to real time customer
data to forge customer relationships as well
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Explanation:
(i) Product
(ii) Market
(iii) Middlemen
(iv) Company
(v) Marketing Environment
(vi) Competitors
(vii) Customer Characteristics
(viii) Channel Compensation
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