Factors Influencing Saudi Arabian Women’s Shopping Behavior
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This paper reported on identifiable factors interviewed amongst Saudi women consumers towards performing their online purchase activities. The study found that trust and risk are the two main factors chosen by the respondents with 45% and 40% respectively.
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The study found that trust and risk are the two main factors chosen by the respondents with 45% and 40% respectively. From these proportions, the researchers concluded that most respondents had their own personal issues pertaining to online purchase.
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