Question

Fashion is a force – a powerful force of constantly altering patterns of change and

growth. Its constant movement affects the fate of the designers and manufacturers

who distribute it, and of course, the lives of the consumers, who follow what it

dictates. All of its facets taken together add up to a multimillion dollar industry.

Fashion today means mega bucks.

Fashion is also a science. Surprising, isn’t it? However, it is well known that it

involves known facts and basic principles, and its actions and reactions can be

predicted, as these are based on those facts and principles. Fashion is one of those

distinct and unique trades that is highly dependent on the environment and the

changes that are continuously taking place in it. These have to be understood by

the designers if. they want to become successful.

For one to make it to the top in the fashion business and stay there, one has to

continue to discover and innovate to fulfil the needs and wants of the customers.

For this, most of the top designers such as Yves Saint Laurent, Karl Lagerfeld,

Clairborne etc all rely upon their creativity backed by years of invaluable

experience. In this line of work, instinct and intuition play a very major role besides

the knowledge of past successes and failures.

As the power of fashion to influence our lives grows, a number of misconceptions

retailers dictate what the fashion will be, by accepting or rejecting the styles and

trends that are offered. They are truly, as one ‘fashion guru’ once said, “Variety

vultures”. However, it is not so – actually customers dictate the trends.

The second misconception is that fashion acts as an influence on women only.

However, actually, men today are as much influenced by, and responsive to,

fashion, as women. In point of fact, the male fashion industry has been growing at

a dizzying rate. Yes, there was a time when menswear was not exactly worth talking

about. It was staid and unimaginative. But that does not mean that men did not

dress up according to the latest trends of the day.​

Answer 1

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Explanation:

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Answer 2

Answer:

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