Fill the blank: When optimising SEM campaigns, negative keywords _________ your ads from appearing when people search for things that aren’t relevant to your business.
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When optimizing SEM campaigns, negative keywords reduce the chances of your ads from appearing when people search for things that aren’t relevant to your business. Identifying and listing those words that don't help users to find your page when they don't intend to make use of your products at all, make your SEM budget productive.It benefits in targeting people who will most likely convert, leading to a successful campaign.
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