Fill the blank: When optimising SEM campaigns, negative keywords _________ your ads from appearing when people search for things that aren’t relevant to your business.
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When optimizing SEM campaigns, negative keywords decrease the chances of your ads from appearing when people search for things that aren’t relevant to your business.
This helps in targeting the individuals who will most likely convert, leading to a successful campaign.
Identifying and enlisting words which are not you’re offering helps to attract relevant searches, making your SEM budget get a fruitful allocation.
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