Fill the blanks: when advertising internationally, you should make your business ______ to the new market, consider the ___________ and any possible ___________ implications.
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Informative and persuasive advertising are both powerful mechanisms to convey product strengths and compel consumers to buy goods and services. ... Informative advertising may employ persuasive techniques, but relies more heavily on facts. Persuasive advertising seeks to appeal to consumer emotion to close the sale.
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