Fll in the blanks with appropriate word/s:i) The only medium to reach the illiterate people to inform,_______andentertain them is the _______ii) A radio station broadcasts programmes like talks, discussions,_______,
_______ and _______.
iii) It is important to know the requirements of the listeners to decide ———
of broadcast and _________ and _________ of programmes.
iv) Radio programmes are decided on the basis of _________.
Answers
Answer:
World Radio Day 2017: The audience is at the heart of the broadcast
15 February 2017
Editorial by UNESCO Representative to Pakistan Ms. Vibeke Jensen on the occasion of World Radio Day 2017.
RADIO remains the most dynamic and engaging mediums in the 21st century, offering new ways to interact and participate. This powerful communication tool and low-cost medium can reach the widest audience, including remote communities and vulnerable people such as the illiterate, the disabled, women, youth and the poor.
Radio offers these communities a platform to intervene in public debate, irrespective of their educational level. It provides an opportunity to participate in policy and decision-making processes, and to protect and promote the diversity of cultural expression.
The impact of radio is at different levels: it is an essential tool in times of disaster management as an effective medium to reach affected people when other means of communication are disrupted; it is a way of promoting gender equality by providing rural women access to knowledge and support; finally, it is inclusive, engaging youth in the media as catalysts of change.