focus group discussion advantage and desadvantage
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Advantages of Focus Groups
Clarify and test pre-conceived notions and findings.
Understand met and unmet needs.
Hear customer feedback in their own words and voices.
Uncover ideas and issues that initially may nay not have been considered – but are important to the customer.
Discover the decision making process.
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Focus group advantages
A window into customers' heads. ...
Focus group discussions lead to valuable output. ...
Organizations can see the research 'in action' ...
Data is gathered quickly. ...
Some voices are louder than others. ...
May not be representative of entire target market. ...
For sensitive topics, it can be hard to get honest insights.
05-Oct-2017
https://www.poppulo.com › blog › f...
Focus group advantages and disadvantages | Poppulo
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What are the main advantages of a focus group?
Advantages of Focus Groups
Clarify and test pre-conceived notions and findings.
Understand met and unmet needs.
Hear customer feedback in their own words and voices.
Uncover ideas and issues that initially may nay not have been considered – but are important to the customer.
Discover the decision making process.
More items...•04-Apr-2020
https://www.sisinternational.com › a...
Advantages of Focus Groups | SIS International Research
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What are some disadvantages of focus groups?
Here are the significant disadvantages of focus groups:
More Expensive to Execute Than Surveys. ...
Participants Can't Voice Their Opinion Freely. ...
Hard to Get Honest Opinions For Sensitive Topics. ...
Results Are Biased. ...
Might Not Be a True Representation of Your Target Group. ...
Not Ideal For B2B Research.