Question

Focus groups: 1. are usually composed of 10-15 people as participants. 2. yield results that are largely dependent on the viewpoint of the researcher. 3. always do a good job of representing the broader target market. 4. are expensive compared to other marketing research methods.

Answer 1

Option 4 is the answer.

Answer 2

option. 4. are expensive compared to other marketing research methods.
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