Folk Ltd. Is a leather bags manufacturing company. The company is using prohibited animal skin to make leather bags, in order to satisfy some of its customers. Which Marketing concept is being violated in the given case? A) Product concept B) Production concept C) Societal Marketing concept D) Marketing concept.
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Answer:
It will be C) societal Marketing Concept
Explanation:
Because in this marketing concept any activity which satisfies the human needs but is detrimental to the interests of the society at large cannot be justified.
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