Food colouring can be a form of deception if it is used to make people think that a fruit is riper, fresher, or otherwise healthier than it really is. This is because bright colours give the subconscious impression of healthy, ripe fruit, full of antioxidants and phytochemicals. A variation of this strategy is to use packaging which obscures the true colour of the foods contained within, such as red mesh bags containing yellow oranges or grapefruit, which then appear to be a ripe orange or red.
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Food colouring can be a form of deception if it is used to make people think that a fruit is riper, fresher, or otherwise healthier than it really is. This is because bright colours give the subconscious impression of healthy, ripe fruit, full of antioxidants and phytochemicals. A variation of this strategy is to use packaging which obscures the true colour of the foods contained within, such as red mesh bags containing yellow oranges or grapefruit, which then appear to be a ripe orange or red.
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