for many consumers product we see there are different brands available in the market .if products is ultimately same .then how do you think these brands convince the consumers to purchase from them?
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Product differentiation is a marketing strategy designed to distinguish a company's products or services from the competition. Successful product differentiation involves identifying and communicating the unique qualities of a product or company while highlighting the distinct differences between that product or company and its competitors. Product differentiation goes hand in hand with developing a strong value proposition so that a product or service is attractive to a target market or audience.
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