Question

For users from other nationalities it is enough to offer a product translated in their respective languages

Answer 1

It is evident that a product must be customized for the customers of different nationalities. However, just translating the language is not sufficient to satisfy the customer’s needs. One must customize all four Ps (i.e. Product, promotion, placement and price) according to the customers’ culture, needs and demands.  

Therefore, it is suggested that in addition to language translation, other marketing activities must be customer centered as well.