"From the very beginning of the industrial age, advertisements have played an important role in expanding the markets for products and in shaping a new consumer culture." Explain the
statement citing suitable examples.
Answers
Answer:
from the very beginning of the industrial age, advertisements have played an important role because they help the product reach the people.advertisements are the one and only bridge that connect consumer and the manufacturer.
advertisements help expand the markets, because we can know the information about various products from all over the world. without advertisements, we wouldn't be aware of the products itself, thereby forcing a huge loss into the hands of the manufacturers.
for example, we know the launch of any mobile from a company, from any corner of the world.
in modern times, when the accessibility and transport facilities of these products have increased, a simple awareness would be enough to be profitable to the manufacturer.
advertisements shaped a new consumer culture, because they help us be more alert.
"saavdhaan rahe sathark rahe" is a big example of advertisments playing a role in awareness.
hence, advertisements are very closely related to the development of the market and economy of our beloved country.
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Answer:
The Manchester made cloth carried a label with 'Made in Manchester' written in bold. This assured the buyers of the quality of the cloth.
(ii) The British manufacturers used images of Indian Gods and Goddesses on the labels. It symbolized the divine approval for the commodity' It also created familiarity with the Indian buyers.
(iii) Manufacturers got calendars printed with the images of Gods and the advertisement of their products advertisements make products appear' desirable and necessary.
The calendars were seen on the walls of hotels, tea shops, households, etc. These are used even by people who could not read.
(iv) Images of historical characters and heroes from the past were also displayed on calendars thus sending the message that the product was as worthy of respect as were these respectable characters.