Question

Fulfilling social responsibility is on of the essentials of modern marketing​

Answer 1

Answer:

The concept of social responsibility holds that businesses should be good citizens, balancing their money-making operations with activities that benefit society, be it on a local, national, or global scale. Social responsibility in marketing involves focusing efforts on attracting consumers who want to make a positive difference with their purchases. Many companies have adopted socially responsible elements in their marketing strategies as a means to help a community via beneficial services and products.

Interestingly, the philanthropic practice can be a good business tool as well. The research is plentiful. According to a presentation titled "The Power of a Values-Based Strategy" by Forrester Research, a market research company that advises corporate clients, "some 52% of U.S. consumers factor values into their purchase choices," seeking brands that proactively promote beliefs and values aligned with their own.1

In addition, a report by Nielsen that surveyed 30,000 consumers in 60 countries also found that 66% of consumers were willing to pay more for goods from brands that demonstrated social commitment.2 Finally, a study by public relations and marketing firm Cone Communications found that 87% of Americans will purchase a product because its company advocated for an issue they cared about.

Answer 2

Answer:

• In marketing, social responsibility aims to entice clients who want to make a difference in the world through their purchases. Many businesses have incorporated socially conscious components into their marketing strategy as a way to support the community by providing useful services and goods.
• The ethical idea of social responsibility states that each person is in charge of fulfilling their civic duties and that their actions must advance society as a whole. In this way, economic expansion must coexist peacefully with the well-being of society and the environment.
• Social responsibility in marketing promotes an improved company image, which can considerably affect profitability and even productivity favorably, even though an initial investment may involve allocating profits to the needy or making charitable donations.
• classic divisions of corporate social responsibility.

1.      Environmental responsibility
2.      charitable responsibility
3.      ethical responsibility
4.      economic responsibility