functions of mass media
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Almost everyone gets his or her information about world, national, and local affairs from the mass media. This fact gives both print and broadcast journalism important functions that include influencing public opinion, determining the political agenda, providing a link between the government and the people, acting as a government watchdog, and affecting socialization.
Cultural Transmission
Mass communications are also important for a sense of culture and community. People who keep engaged in social networking sites, blogs and online forums are developing relationships in ways that weren't possible even 10 years ago. Small businesses are a driving factor in this cultural transmission. It is now easy to speak to people hundreds of miles away, thus creating a "global" small business. No longer does your client base need to be restricted to a radius near a physical location. Small businesses can connect with, sell to and deliver products and services to people around the world. Businesses that offer intangible services like life coaching, branding and consulting are well-suited to take advantage of this virtual space. Mass communications function to keep diverse communities and businesses virtually connected even when they are physically far apart.
Entertainment
While social networking is a proving to be an excellent source of business, the entertainment function of these forms of mass communication are arguably just as important. YouTube, Vimeo and Twitter provide a form of relaxation and escapism from an otherwise demanding world. Music videos and TV shows are instantly available to users all across the world and people are able to participate directly within the media by posting their own videos, art and other creative works. All this adds up to the entertainment value of mass communications refusing to be overlooked. Small businesses can take this opportunity to further their essentially free access to marketing. There is no need for your business to have a large advertising budget now, as you can simply and rather inexpensively create and post electronic commercials and virtual billboards that have the potential to reach thousands of potential customers.
Cultural Transmission
Mass communications are also important for a sense of culture and community. People who keep engaged in social networking sites, blogs and online forums are developing relationships in ways that weren't possible even 10 years ago. Small businesses are a driving factor in this cultural transmission. It is now easy to speak to people hundreds of miles away, thus creating a "global" small business. No longer does your client base need to be restricted to a radius near a physical location. Small businesses can connect with, sell to and deliver products and services to people around the world. Businesses that offer intangible services like life coaching, branding and consulting are well-suited to take advantage of this virtual space. Mass communications function to keep diverse communities and businesses virtually connected even when they are physically far apart.
Entertainment
While social networking is a proving to be an excellent source of business, the entertainment function of these forms of mass communication are arguably just as important. YouTube, Vimeo and Twitter provide a form of relaxation and escapism from an otherwise demanding world. Music videos and TV shows are instantly available to users all across the world and people are able to participate directly within the media by posting their own videos, art and other creative works. All this adds up to the entertainment value of mass communications refusing to be overlooked. Small businesses can take this opportunity to further their essentially free access to marketing. There is no need for your business to have a large advertising budget now, as you can simply and rather inexpensively create and post electronic commercials and virtual billboards that have the potential to reach thousands of potential customers.
RiyaThopate:
i will add
little details
make it a 3 marks answer
will it be possible to you
the question was ..write the functions of mass media
is it ok
if i can get the answer in points it would help me
three function i got two i need one more
u can make points out of it
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there are the various functions of mass media i m going to enlighten you abt some
1) inform (a teacher function) 2) surveillance (a watcher function) 3) service the economic system 4) hold society together (act as sort of a cultural glue) 5) entertain 6) act as a community forum (media equivalent of town hall meeting or group discussion) 7) set the agenda 8) service the political system
1) inform (a teacher function) 2) surveillance (a watcher function) 3) service the economic system 4) hold society together (act as sort of a cultural glue) 5) entertain 6) act as a community forum (media equivalent of town hall meeting or group discussion) 7) set the agenda 8) service the political system
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