Question

. Give a brief account of the struggle that brought about the enactment of the information legislation.
. What do you mean by advertising? Explain the term Commercial Advertising.
for making the mass media more effective?​

Answer 1

Answer:

• The people of Rajasthan in 1994 have pioneered the struggle on the right to information when the poor peasants in rural area first made a strong demand for the right to information. The initiative for this struggle came out of a process by the Mazdoor Kisan Shakti Sanghatan (MKSS) for the right livelihood.
• Definition: Advertising is a means of communication with the users of a product or service. Advertisements are messages paid for by those who send them and are intended to inform or influence people who receive them, as defined by the Advertising Association of the UK.
• Description: Advertising is always present, though people may not be aware of it. In today's world, advertising uses every possible media to get its message through. It does this via television, print (newspapers, magazines, journals etc), radio, press, internet, direct selling, hoardings, mailers, contests, sponsorships, posters, clothes, events, colours, sounds, visuals and even people (endorsements).
• The advertising industry is made of companies that advertise, agencies that create the advertisements, media that carries the ads, and a host of people like copy editors, visualizers, brand managers, researchers, creative heads and designers who take it the last mile to the customer or receiver. A company that needs to advertise itself and/or its products hires an advertising agency. The company briefs the agency on the brand, its imagery, the ideals and values behind it, the target segments and so on. The agencies convert the ideas and concepts to create the visuals, text, layouts and themes to communicate with the user. After approval from the client, the ads go on air, as per the bookings done by the agency's media buying unit.

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