Question

Give a classification of servive enterprises



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Answer 1

Answer:

Wherever people or products are involved directly, the service classification can be done based on tangibility. (i) Services for people: Like Health care, restaurants and saloons, where the service is delivered by people to people. (ii) Services for goods: Like transportation, repair and maintenance and others.

Explanation:

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Answer 2

Answer:

A. Consumer Service Marketing – 1. Food Service 2. Hotels and Motel 3. Personal Care Services 4. Medical and Surgical Services 5. Educational Services 6. Household Services 7. Automobile Services 8. Entertainment Services 9. Transport Services 10. Communication Services 11. Insurance Services 12. Financial Services 13. Personal Security Services.

B. Industrial Service Marketing – 1. Engineering Services 2. Warehouse Services 3. Advertising and Promotional Services 4. Office Services 5. Management Consultancy Services 6. Marketing Research Services 7. Manpower Selection and Training.