give some marketing strategies
Answers
It takes a lot of time and effort to develop and maintain a marketing campaign that resonates with your intended audience. As a strategic thinker, however, the development of a marketing campaign takes even more consideration. After all, we're always searching for ways to gain the oh-so important competitive edge.
There are times, though, when we all hit the proverbial wall. If you find yourself in that situation, then you may want to check out these fifteen marketing strategies that will definitely spark your creative energy.
1. Partner with allies.Marketing partnerships have a number of benefits to push a marketing campaign. For starters, when you collaborate with someone else, you tend to deliver better content. On top of that, marketing partnerships are cheaper to create, see success more quickly, and expose your brand to a new audience.
For example, prior to being acquired by eBay, Half.com worked the town of Halfway, Oregon, to change its name to Half.com in exchange for stock, Internet access, and other giveaways. The tactic gained a lot of attention for the textbook rental company. Another example was when Converse teamed up with Guitar Center to record music entitled "Rubber Tracks." The content was then used to create a series of YouTube videos that focused on the musicians.
2. Embrace user generated content.According to a survey of 839 millennials, they spend "5.4 hours a day with content created by their peers. This represents 30 percent of their total media time and is rivaled only by all traditional media types combined (print, radio, and television, at 33 percent)." In the same survey, "Millennials reported that UGC is 20 percent more influential on their purchase decisions than other media."
You can achieve this by having customers share personal stories (Estee Lauder's international breast cancer action campaign), exchange ideas (Salesforce's Idea Exchange), and by giving them the tools to make an ad for you (Nissan's VersaVid campaign that was shared on Instagram and Vine) or through humor (Doritos Roulette bags).
3. Collaborate with influencers.Another way to gain a new audience and extend brand awareness is by collaborating with the top influencers in your industry. Home improvement store Lowe's allowed "top designers and mom bloggers to take over its Instagram account for a few days at a time." By allowing these influencers to share inspirational content, Lowe's was able to tap into a new audience.
4. Help customers solve a problem.As perfectly stated on HubSpot, "You're in business because you provide solutions." Some of the ways you can help customers solve a problem is by: creating how-to-content; offering exclusives that make their lives easier; listening/responding to them; or creating apps/tools.
You could also create a campaign like Orca Chevrolet did in Brazil. The company partnered with a local tow company and rescued stranded drivers by arriving in the new Orca. Not only did Chevy save the day, it also gave drivers a chance to test drive the car.
5. Let customers interact.No matter the product or service you're offering, your customers want to interact with your company, or at least other customers. AMC, for example, created an online tool that allowed you to Mad Man Yourself. American Express connects small-business owners to each other and helpful resources through its OPEN Forum.
6. Experiment with new channels and platforms.Don't hesitate to try out new channels and platforms to promote your brand. As Clare McDermott, editor of Chief Content Officer magazine and owner of SoloPortfolio, points out on the Content Marketing Institute, the Four Seasons introduced the Pin.Pack.Go program on Pinterest. This was an industry-first campaign that allowed guests to co-curate a customer travel itinerary through a Pinterest board.
7. Take a bite out of Apple.Apple deserves special mention mainly because it's a brand that has created an entire generation of lifelong advocates. How did they accomplish this? Remember when the iPod was introduced? Apple's now-iconic strategy involved empathy, focus, and impute when they used silhouettes of people enjoying the iPod. It may not have been the best MP3 player, but it created brand recognition that helped dominate the market.
Answer:
- door to door delivery
- good customer care
- advertisement
Explanation: