Give two objectives of advertisement.
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Advertising includes messages that your company pays for, delivers through a mass medium and uses to persuade consumers to make a purchasing decision. The three general ad objectives are to inform, to persuade and to remind customers about the product and its benefits compared to those of competitors.
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- Inform: Introduce the Product: An informative ad is used to introduce a brand new company, product or service to the market. Before you can convince customers that you have the best option, they have to know what your product does on a basic level. Additionally, companies with complex solutions might benefit from informing customers of how their products work and how the products will help the customer. Informative ads normally have more copy centered on explaining features of the solution and benefits to the customer.
- Persuade: Emphasize the Benefits: Persuading customers is a prominent advertising objective of companies in competitive markets. Once customers have a basic understanding of your industry and product offerings, you must show them why your brand is elite. Companies use a variety of approaches, including emphasis on product quality, service, unique features, environmental friendliness, the cool factor, cutting-edge technology and low costs. Emotional appeals are common in persuasive ads because you want to tug at the heart strings of customers by building up their experience.
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