Google Wave started out with a bang. An Internet giant like Google doesn’t need to market its product, because a lot of influential internet users are willing to do that for them and that too free of cost. The reason behind this is that Google has made a reputation of a company which makes products and services that revolutionise the way we use the internet. Google wanted to enter the booming social media market and wanted to compete with social media giants like Facebook and Twitter. The concept behind Google Wave was to start a social form of G-mail, where a group of people can communicate with each other in a single thread and can post videos, images and files in real time. It was the amalgamation of chat, file sharing and social networking.
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Following are the main reasons behind failure of Google wave: 1. Too much conversation 2. Prone to excessive 3. Real time chatting 4. Applications affect load time
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