gulmohar is a famous chain selling a large variety of products in Indian market their products include chips biscuit sweets and specials it charges a comparatively higher price than its competitors as it sells quality products besides it offers regular discounts to its customers and easy credit terms to retailers it has 5 of its own retail shops it also sells its products through various grocery stores so that the products are made available to customers at the right place in the right quantity and at the right time it regularly use different communication tools to increase its sales.
The above paragraph describe combination of variables used by gulmohar to prepare its market offering .identify the variables?
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the variables are
product
price
place
promotion
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