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Various tools of communication are used by the marketers to promote their products. <br> (a) Why do companies use all tools at the same time? <br> (b) Name and explain the most commonly used non-personal tool of promotion which is paid for by the marketer. <br> (c ) Which tool of promotion will primarily be used for the following? <br> (i) To promote or protect a company's image or its individual products. <br> (ii) An existing product meant for mass usage by literate people. <br> (iii) To introduce a new product to a particular class of people through door-to-door visits. <br> (iv) To attract attention of the people by using incentives.
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