Having what consumers are likely to buy is a characteristic of
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Consumer behavior has changed substantially over the past 8 years. Because a number of technologies have become more mature, companies are getting new possibilities for fulfilling customer needs. Mobile is undoubtedly the most important driver here. In the coming years, technologies such as 3D printing and automating technologies (e.g. robots, AI) will also reach a more mature phase. In fact, this phase is already dawning. On this basis, I was reflecting this summer about what consumer expectations are in such a new world. I came up with 4 characteristics. There are undoubtedly more of them, or different ones, but these work well for me and for my customers. They are: personalized services and products, convenience as the new norm, personal treatment, and a desire to buy from ´awesome´ companies