Question

Health and Nutrition Start-Up, Habbit makes consumer debut with a range of innovative & delicious Products. Habbit Wise Creams are the lowest calorie ice creams in the world. Every serving has less than 50 calories, which is less than half an apple. Available in 6 gourmet flavours such as Blueberry Crumble, Salted Caramel, Lychee Blush, etc. Wise Creams contain zero added sugar and are keto + diabetic friendly. Prepare an appropriate Segmentation Strategy for the new launch. Considering that they have entered in consumer market for the first time, how should the brand be positioned in the market?​

Answer 1

Answer:

Habbit's new business' advantage is to make solid and nutritious food items with zero results on their individual customers. The organization's essential center is to give items that serve the entire populace regardless of their social classes and part of their general public.  

Explanation:

Habbit market segmentation strategy.  

The organization will begin by dissecting its likely client by performing audience analysis. The audience analysis will assist the organization with learning their shoppers and distinguish the current pattern inside their objective market territory. Notwithstanding, with the utilization of market research questions, the organization will consider and get subtleties of their expected client's geological area. For this situation, the organization targets people remaining in metropolitan provincial zones in light of the fact that the majority of individuals remaining around have terrible wellbeing propensities; the greater part of them are fat and diabetic henceforth battling to cut their weight.  

Additionally, the organization will research to consider what their audience is keen on to distinguish psychographic segments. In this manner, Habbit Company will portion their clients dependent on way of life to travel from fatty and sugar fixings that influence their wellbeing to low sound calories and zero sugar things. By and large, since savvy cream is among extravagance food, the populace with critical family pay are the best customers and sufficiently accomplished to comprehend the advantage of a sound way of life by burning-through astute cream instead of other frozen yogurt items that comprise of high sugar and calories.