_________________ help create brands or an image for the product.
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Identify who you are as a brand
Before creating your brand, you must identify who you are as a company. What are you offering? Why are you offering this product/service? What differentiates you from other brands? Why do you trade? All of these questions will help you set your intentions as a brand.
Complete a SWOT analysis
Once you have an idea of what you hope to stand for as a brand, it’s important to know your position. You can gauge this by completing a SWOT analysis, measuring your strengths and weaknesses in comparison to competitors. Again, this can be completed with your threats and opportunities, helping to understand where you stand with your new brand image.
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