Question

Heyyaa....

Interesting question.....

How xiaomi create monopoly over India...??

Answer 1

July 2014, Xiaomi launched its first smartphone, the Mi 3, in India. It was a small press conference with a handful of media in a small hall — not the usual hotel ballroom where most press conferences happen.

Hugo Barra, vice president of product management at Xiaomi at the time, was the star of the show as he was the company’s most recognized face, having gained fame as a product spokesperson for Android at Google before. A young 33-year-old Manu Kumar Jain, the head of Indian operations, was happy to remain in his shadow while working on helping the company to gain a foothold in the crowded Indian smartphone market.



Hugo Barra. Photographer: Jerome Favre/Bloomberg.

The company entered the market in partnership with Flipkart, India’s leading online retailer, using hunger marketing tactics to market its value-for-money smartphones. Interested customers had to register for the sale, and Xiaomi only made available a limited stock of devices that were sold out in a few seconds.

Once Motorola (making a comeback of sorts early in the year) and later Xiaomi validated this model, a lot of Chinese players landed in India taking the same route of exclusive online sales in partnership with ecommerce stores.

But Xiaomi had bigger plans.