Question

Highlight any three circumstances that led to the intermingling of the hearing culture and the reading culture​

Answer 1

1.print reduced the cost of books.

2.the time and labour required to produce each book came down

3.accesibility to books created a new reading culture.

Answer 2

(i) The rate of literacy was very low in Europe till the end of the 20th century. In order to attract people towards books, the printers started printing popular ballads and folk tales with lot of illustration.

(ii) Such books were recited at gatherings and it attracted listeners.

(iii) Thus the oral culture was printed and printed material was orally transmitted. That’s how oral and reading culture intermingled.