Hook your audience into wanting to read or hear your speech. You can tell a story or use a quote. Introduce the event and basic facts like people and places. Use at least three to five sentences. challenge
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What follows is 12 hooks that will grab your audience's attention—and keep it.
Use a contrarian approach. ...
Ask a series of rhetorical questions. ...
Deliver a compelling sound bite. ...
Make a startling assertion. ...
Provide a reference to a historical event. ...
Use the word imagine. ...
Add a little show business. ...
Arouse curiosity.
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