How a foreign culture make a impact on business
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THE TOP TEN WAYS THAT CULTURE CAN AFFECT INTERNATIONAL NEGOTIATIONS. ... International business deals not only cross borders, they also cross cultures. Culture profoundly influences how people think, communicate, and behave. It also affects the kinds of transactions they make and the way they negotiate them.
Social and cultural factors affecting business include belief systems and practices, customs, traditions and behaviors of all people in a given country, fashion trends and market activities influencing actions and decisions.
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