How a people can know about her brain
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Research in neuroscience has found that the human brain can only think about one idea at a time. So when you ask somebody a question, you force their minds to consider only your question. As neuroscientist John Medina puts it in his book Brain Rules, “Research shows that we can’t multitask. We are biologically incapable of processing attention-rich inputs simultaneously.” Likewise, Nobel Prize–winning economist Herbert Simon has written that human beings consciously “operate largely in serial fashion. The more demanding the task, the more we are single-minded.”
Behavioral scientists have also found that just asking people about their future decisions significantly influences those decisions, a phenomenon known as the “mere measurement effect.” Back in 1993, social scientists Vicki Morwitz, Eric Johnson, and David Schmittlein conducted a study with more than 40,000 participants that revealed that simply asking someone if people were going to purchase a new car within six months increased their purchase rates by 35%.
According to an earlier study published in the Journal of Applied Psychology, asking citizens whether they’re going to vote in an upcoming election increases the likelihood that they will by 25%. And in yet another study, this one from 2008, researchers found that asking about one’s intention to give blood raised donation rates by a modest but noteworthy 8.6%. The same effect has been found in studies involving computer sales, exercise frequency, and disease prevention—in each case, all these behaviors can be increased just by asking about them
Behavioral scientists have also found that just asking people about their future decisions significantly influences those decisions, a phenomenon known as the “mere measurement effect.” Back in 1993, social scientists Vicki Morwitz, Eric Johnson, and David Schmittlein conducted a study with more than 40,000 participants that revealed that simply asking someone if people were going to purchase a new car within six months increased their purchase rates by 35%.
According to an earlier study published in the Journal of Applied Psychology, asking citizens whether they’re going to vote in an upcoming election increases the likelihood that they will by 25%. And in yet another study, this one from 2008, researchers found that asking about one’s intention to give blood raised donation rates by a modest but noteworthy 8.6%. The same effect has been found in studies involving computer sales, exercise frequency, and disease prevention—in each case, all these behaviors can be increased just by asking about them
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