How and why might the duration of the decision making process and the extent of information search differ between the different type of consumer buying decision behavior? Relate with real life examples from your experience.
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The consumer's level of involvement in a purchase decision has a direct ... What does the term 'evoked set' mean? ... They have longer, more complex decision-making processes.
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Need recognition occurs when a consumer identifies a need and thinks of a product that might meet this need.
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