How are brand values conveyed to customers?
Answers
Brand values conveying is refered to as the b to c business it falls under this category because the business is set for the customers.Now coming to the conveying part, if the product of your company is well known and gaining goodwill then its is promoted and conveyed to various parts of the world.
Secondly performance is measured to see whether it is reaching its goals or not.
Thirdly it is focused on the overall experience.
BRAND VALUES ARE CONVEYED TO US AS WE KNOW THE DIFFERENCE BETWEEN ANY TWO SIMILAR PRODUCTS
EG:
IF A PERSON COMES TO THE SHOP AND DOESN'T KNOW THE DIFFERENCE BETWEEN, LET'S SAY LUX AND LIFEBUOY.
THE SIMILARITY IS THAT THEY ARE BOTH SOAPS, BUT LUX FOCUSES ON BEAUTIFYING WOMEN WHILE LIFEBUOY FOCUSES ON CHILDREN'S
HEALTH AND KILLS GERMS
SO THE CUSTOMER KNOWS WHAT TO BUY ACCORDING TO WHAT HE NEEDS OR WANT