how are deodrents advertised
Answers
Answer:
A schoolgirl and a former traveling Bible salesman helped turn deodorants and antiperspirants from niche toiletries into an $18 billion industry
Explanation:
In the 1910s deodorants and antiperspirants were relatively new inventions. The first deodorant, which kills odor-producing bacteria, was called Mum and had been trademarked in 1888, while the first antiperspirant, which thwarts both sweat-production and bacterial growth, was called Everdry and launched in 1903.
But many people—if they had even heard of the anti-sweat toiletries—thought they were unnecessary, unhealthy or both.
“This was still very much a Victorian society,” explains Juliann Silvulka, a 20th-century historian of American advertising at Waseda Univesity in Tokyo, Japan. “Nobody talked about perspiration, or any other bodily functions in public.”
Instead, most people’s solution to body odor was to wash regularly and then to overwhelm any emerging stink with perfume. Those concerned about sweat percolating through clothing wore dress shields, cotton or rubber pads placed in armpit areas which protected fabric from the floods of perspiration on a hot day.
Yet 100 years later, the deodorant and antiperspirant industry is worth $18 billion.
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