how are macro and micro factors are affecting the zomato app?
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The micro-environment is basically the environment that has a direct impact on your business. It is related to the particular area where your company operates and can directly affect all of your business processes. In other words, it consists of all the factors that affect particularly your business. They have the ability to influence your daily proceedings and general performanceof the company.
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Micro (External) environment – small forces within the company that affect its ability to serve its customers. ... Macro (external) environment – larger societal forces that affect the microenvironment.
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