How are retailers capitalizing on user’s data and
using data analytics to improve their retail experience in store?
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Retailers and business houses gather consumer data using on-line or on-site questionnaires. These data may contain details of demographics as well as personal preferences, which are then used to classify consumers as various sets and sub-sets. Data analytics examines the data thus obtained, usually with the help of sophisticated software, to draw conclusions regarding purchase habits, customer spread and other details, which are then used to improve business decisions and therefore increase business.
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