Question

How are small businessmen affected in this age of advertisement?

Answer 1

The UPS Store is rolling out new TV ads this week aimed at small business owners, which show what can happen if businesses do not do a good job marketing to customers.

The ads, created by Ogilvy and Mather, are an extension of The UPS Store's "What's Your Story?" campaign, which launched in March.

"The pain point of how small business owners market themselves properly or go out and tell their story kept coming up in our research," said Karen Kelly, director of marketing and advertising for The UPS Store. "With the new ads, we are trying to elevate that pain point and tell the story of how to solve for that problem by using The UPS Store."